You could say it started when [name the event or the date or time stamp]. But you'd be wrong. Like most would-be effects, this one can't be primly tied to a specific cause. And if you tried to pull that stunt, you'd just end up dogmatically defending something heretical.
That said, let's backtrack and point out that there was a time and place where it was noticed. Where the output peaked above the noise threshold, and was thus registered. And we could argue that that is where it started. But we won't argue that.
It was a Thursday afternoon. It was in that waiting-for-something-to-happen sliver of time when you're sitting at the computer, checking headlines or the weather or, as in this case, your Twitter feed; whilest waiting for something mundane, like for the wife to get ready or the chicken to be done or, again, as in this case, the clock to read 4:35 PM Central time.
And that's when it happened, that's when Doreen saw it.
"DID IT." read the post. Or rather, the author's zeitgeist, Twittered for the world to enjoy. And that's all it said.
Doreen wondered what "IT" was. And you know what? She would never really know what IT was.
But others would, and be terrified.
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